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4680.life

Web and iOS tool

I started by copying the competition instead of inventing, to find out whether the market existed before spending. That is the same caution I apply to your budget.

Site live since August 2026, iOS app in closed testing. The product keeps evolving on what the usage numbers show.

2 weeks
of deliberately frozen repository before writing the app
August 2026
site live since
0
servers, no account to create
The idea

A simple object: a grid showing a whole life at a glance. The bet was not technical, it was commercial: does anyone pay for this, when several competitors already exist and one of the biggest had just left the market.

What I built

The website first, with a printable poster to sell, then the video campaigns. The iOS app only afterwards, once the channel was proven. No server, no account: your data stays on your device.

How I found the users

Instagram and TikTok, in short video. The arithmetic was simple: an iOS app allows about a dozen distribution attempts in three months, short video several dozen. I started with the channel that allowed the most attempts.

What I decided not to build

Two things. First an original product: I deliberately looked like the competition, to test demand before inventing anything. Then the app itself: the code repository was deliberately left empty for two weeks while I tested acquisition. The Git history proves it better than I can. And I forbade myself from solving only my own problem. The later versions come from real usage statistics, not from my opinion about what would be nice.

How I went and found the customers
InstagramTikTok
What is under the hood
Next.jsTypeScriptReactVercelPostHog

The same reflex, on your problem.

Got a process eating your hours, or an internal tool to build? Twenty minutes, no strings attached.